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About
Brazil's biggest female digital creator, entrepreneur and one of the most-followed influencers in the world.
Virginia Fonseca is the queen of Brazilian digital.
From beauty and lifestyle content to WePink, her own cosmetics empire, she built one of the largest followings in Brazil — and turned influence into a business.
The empire
- WePink beauty brand.
- Millions of followers across every platform.
"Trabalho, fé e família."
Follow for lifestyle, beauty and business.
Quick Facts
BornApril 6, 1999 · Brazil
NationalityBrazilian
ProfessionDigital influencer, entrepreneur
Known forLifestyle content, WePink brand
FameOne of Brazil's biggest influencers
BusinessFounder of WePink
Milestones
2016
Social rise
Begins building a following with lifestyle content.
2020
Major fame
Becomes one of Brazil's most-followed creators.
2021
WePink launch
Founds the WePink cosmetics brand.
2023
Business growth
WePink grows into a major beauty company.
2024
National icon
Solidifies her status as a top Brazilian influencer.
Stories & Facts
From Brazil to stardom
She built a massive audience through relatable lifestyle content.
The WePink empire
She turned her influence into a thriving cosmetics business.
Family & fame
Her family life with singer Zé Felipe is a big part of her appeal.
Lifestyle
Brazil's influencer queen. Virginia Fonseca turned social-media fame into a beauty empire with WePink. A wife and mother who shares her life openly, she's one of the most influential digital creators in Latin America.
In the News
Videos
Achievements & Awards
- One of Brazil's most-followed influencers
- Founded the WePink beauty brand
- Tens of millions of social-media followers
- Successful transition from creator to entrepreneur
- A leading voice in Brazilian lifestyle content